This will appear in Google' search results and when people share your Show across other websites and social channels. Treat the short description as if it’s an advert for your Article: the more relevant and attractive, the more likely someone will click through. Do make sure your most important keywords for the Article show up here, but don't write just keywords: searchers would assume your result leads to a spammy website. This will appear in Google' search results and when people share your Article across other websites and social channels.
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